Tuesday, June 30, 2020
Resume Writers Digest Average Resume Writer Profile Existing Client Base
Resume Writers' Digest Average Resume Writer Profile Existing Client Base Having been in business for a number of years, our average resume writer has worked with thousands of clients yet she doesnt have a formal strategy for client retention and reactivation. Heck, she doesnt even have an updated database of clients. Shed like to create a program to tap into those clients like a $8/month continuity service that provides an annual update, an online archive of the clients documents, access to job search information, and a discount on related services (like background checks, salary reports, and resume distribution services) but its not something she wants to develop or administer.Shed also like some marketing support. One of the biggest challenges of working by yourself is balancing the workload. Shed like to send out a quarterly newsletter or postcard, but what if she got 30-40 returning clients all at once? Shed be swamped. Plus, updates dont pay as well as new projects even if you charge by the hour. So it feels better to just keep focusing on getting new clients.Next Time: Average Resume Writer Profile: Marketing/Advertising/Public Relations
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